Privacy Policy
Last updated: [set your effective date]
This Privacy Policy explains how White Label Ecommerce(“we”, “us”) collects, uses, and shares information when you visit our store, place an order, or sign up for our emails.
Information we collect
Information you give us. When you place an order or subscribe, we collect your name, email address, shipping and billing address, and the details of your order.
Payment information. Payments are processed by our third-party payment providers. We receive a confirmation and a payment reference, but we do not store your full card number on our systems.
Information collected automatically. We use cookies and similar technologies for essential store functions (your cart, security, and remembering your cookie choice) and, where you permit it, to measure traffic and improve our advertising.
Cookies and tracking
Essential cookies are always active because the store cannot work without them — they keep your cart and remember your consent choice.
Analytics and advertising. With your consent we may use tools such as the Meta (Facebook) Pixel, Google Analytics, and the TikTok Pixel, and we may record campaign parameters (UTM tags) to understand which marketing brought you here. These load only after you accept non-essential cookies in our banner, and you can decline at any time.
Server-side measurement. When you complete a purchase we may send limited order information to advertising partners through server-side conversion tools (for example, the Meta Conversions API) to measure the performance of our ads.
How we use information
We use your information to fulfill and deliver orders, provide customer service, send order and account messages, send marketing emails if you have opted in, detect and prevent fraud, and measure and improve our marketing and our store.
How we share information
We share information with service providers who help us operate, including payment processors, our commerce and catalog provider, our email provider, shipping and fulfillment partners, and — subject to your cookie choices — analytics and advertising partners. We may also disclose information to comply with the law or to protect our rights. We do not sell your personal information except as disclosed to you and permitted by law.
Your choices and rights
You can unsubscribe from marketing emails at any time using the link in those emails, and you can decline non-essential cookies in our banner. Depending on where you live, you may have the right to access, correct, or delete your personal information, or to opt out of certain processing. To make a request, contact us using the details below.
Data retention and security
We keep personal information for as long as needed to provide the store, meet legal and accounting obligations, and resolve disputes. We use reasonable technical and organizational measures to protect it, though no method of transmission or storage is completely secure.
Children
Our store is not directed to children, and we do not knowingly collect personal information from them.
Contact us
If you have questions about this policy or your information, contact White Label Ecommerce using the contact details on our website.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the “Last updated” date above.